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ProductCamp DC, April 30

Announcing the Spring 2011 ProductCamp DC unconference on April 30th, 2011, at the Washington Dulles Airport Marriott.

Register (for free) today! This event will be packed with everything "Product Management." Join the conversation

via productcampdc.org

Pragmatic Marketing will be there! Will you?

My son is almost famous!

Lift Off into space and navigate your rocket through dangerous obstacles along the way. Create a path of destruction as you shoot through dust, ice, space junk, and an unknown substance called deathonium.

via itunes.apple.com

The (free) Lift Off app features music written and produced at my son's recording studio at www.alpinered.com

(The album is also great!)

It's an interesting approach for promoting a new album, don't you think?

Posted via email from Steve Johnson on product management

Product Camp Moscow 2011 » English

ProductCampMoscow is a barcamp-style user-driven event for professionals in product management and product marketing taking place on 26 of March, 2011 at Krasnaya Roza business center, Moscow.

via productcampmoscow.org

If you're gonna be in Moscow in late March, be sure to stop in at Product Camp Moscow. I won't be there physically but will be there in spirit. Sign up to give a talk, help with registration, clean-up; there're lots of ways that you can contribute.

Posted via email from Steve Johnson on product management

2011 Training Top 125 | trainingmag.com

Top companies realize how vital training is to their success and continue to invest in it, even in trying times.

via trainingmag.com

The "Training Top 125" survey reveals that the average company dedicates 2.9% of its payroll budget for on-going training, while the top companies allocate 6.7%. Either way, training is a great way to get your team up-to-speed on the latest techniques.

Maybe it's time to send your team to one of the great seminars at Pragmatic Marketing. Learn more about product management, product marketing, roadmapping, agile, and launch. More at http://www.pragmaticmarketing.com/seminars

The Role of Feedback in Product Innovation l Vovici

Great products are grounded in an understanding of market problems. Exploring the role of market and customer feedback in driving innovative products, Scott Blacker of Vovici and Steve Johnson of Pragmatic Marketing look at how research can support your product decisions. Which research tools are best for which steps of the innovation process? When do you use qualitative and when to use quantitative? And which customers do you listen to?

via webinars.vovici.com

Join me today for my webinar with Scott Blacker of Vovici on "The Role of Feedback in Product Innovation." Starts in just a few hours!

Posted via email from Steve Johnson on product management

On the wire

On Thursday, February 10th 2011 at 2 p.m. EDT, Vovici, the leading provider of intelligent online survey management and feedback solutions, and Pragmatic Marketing, the world's most popular product management and marketing training company, will explore the role of market and customer feedback in driving innovative products.

via vovici.com

I hope you'll join me for this webinar. Research is always a popular topic and this webinar should be a lot of fun. Sign up details are in the press release.

Posted via email from Steve Johnson on product management

2011 Program

JUST CONFIRMED!  PRAGMATIC MARKETING
The World's Most Popular Product Management and
Marketing Training

Jon Gatrell
Pragmatic Marketing

Be Market Driven:
A Strategic Approach to Your Go-To-Market Activities

This interactive session will provide insights on determining what
products, features and markets an organization should pursue.
No matter what tactics are used in your Go-To-Market effforts
(email, social media, blogs, SEO, SEM), attendees will be able
to prioritize which strategies and critical activities to use to be
more effective with outbound programs and products launches.

via acetech.org

Our own Jon Gatrell will be leading a talk on applying market-driven principles to your go-to-market efforts at the Annual Whistler Symposium.

Posted via email from Steve Johnson on product management

Video Thursday: how NASA should market

People ask "why spend money on science?" My answer: To inspire innovation. 

This video shows how NASA should be inspiring our youth and our politicians to pursue space again. 

Space. It's about innovation and exploration and inspiration.

Posted via email from Steve Johnson on product management

Most annoying blog posts: 2011

It's almost 2011 and many bloggers will start the year with their resolutions including:

• I haven't been blogging lately but will post more often in 2011
• What I plan to blog about in 2011
• What do you want me to blog about in 2011?
• I'll have a new look in 2011

Who cares? Don't tell me what you're gonna do; do it. Don't tell me your plans; show me through your actions.

Your readers don't care what you plan to do; they care what you're doing. It's not like most of us start the day on your blog. Instead we use a blog reader and read what's out there. We can't read what isn't posted. And we don't notice when you don't blog.

It's like the marketing team who argues that they should go to Geekworld because people will notice if we're not there. Wow! How's the center of the universe working out for you?

You're the only one that notices your absence.

"Do, or do not. There is no 'try'."--Yoda, Jedi philosopher.

 

ProductCamp Montreal this weekend 11/21

I'll be attending ProductCamp Montreal this weekend. Will you be there?

I'm planning to talk about the three roles of product management, using soem initial information from the Pragmatic Marketing annual product management survey.

What other topic strikes your fancy? Add a comment below so I can update my talk--or create a new one.

ProductCamp Amsterdam 2010

The second ProductCamp Amsterdam will be held on Sunday, November 14th at the Backbase offices on the former Stork factory near Amsterdam Central Station.

via productcampamsterdam.org

I'm putting my final touches on my presentation and then headed to Amsterdam for productcamp. Over 100 people are registered. Hope to see you there.

the ultimate question

Today is the answer to the ultimate question: 42. 

Photos for today at http://www.flickr.com/groups/tententen/

 

1010 fun things to do at http://www.wired.com/geekdad/2010/10/1010-fun-things-to-do-on-101010/

Posted via email from Steve Johnson on product management

The Case for a Chief Marketing Technologist - Advertising Age

Yet most marketing organizations today lack the technical leadership to fully harness this power. Previously, technology management didn't need to be a core competency of marketing. It was sufficient to rely on a hodgepodge of the IT department, outsourced providers and vendor consultants. The translation of a high-level marketing vision into its technical implementation was considered largely "in the weeds."

Here are three reasons why marketing executives should reconsider such a laissez-faire approach to technology.

via adage.com

With technology is such a key part of marketing, it is surprising how often I find marketing people with so little knowledge or understanding about technology. Scott Brinker does a good job of examining this problem and proposes a new role: Chief Marketing Technologist.

Posted via email from Steve Johnson on product management

Chris Moody: Five questions in five minutes with Steve Johnson

Posted via email from Steve Johnson on product management

On my reading list

I've been doing a lot of traveling lately so my Kindle app on the iPad has been a wonder! Here's what I've read and am reading.

Ender's Game & Ender's Shadow by Orson Scott Card

The Hunger Games, Catching Fire, and Mockingjay by Suzanne Collins

Diffusion of Innovations by Everett M. Rogers

Linchpin: Are You Indispensable? by Seth Godin

Talent Is Overrated by Geoff Colvin

Just received today but I haven't started: 

Zero History by William Gibson (just released)

Design of Everyday Things by Don Norman (but I've read it before... in paper!)

What are you reading???

Posted via email from Steve Johnson on product management

ProductCamp DC Recap | Small Business Conversations by Network Solutions

This past Saturday on a beautiful sunny day in Northern Virginia, about 70 people passionate about building great products came out for the first ProductCampDC. Hosted by Network Solutions in Herndon, VA the space was great for three parallel tracks of topics that ranged from mobile product innovation, three types of product managers, adventures in P&L and managing engineers.

via blog.networksolutions.com

A nice writeup by Steve Fisher of the pCamp DC event last weekend.

Is a product camp coming near you soon? Check www.productcamp.org for the latest.

Posted via email from Steve Johnson on product management

Product Camp DC: An 'unconference' to hone skills - Washington Business Journal

Shashi Bellamkonda is director - social media & social media swami of Network Solutions LLC. Listed as one of Washingtonian's Top 100 Tech Titans, he is a self-described “Internet junkie” and prolific Twitterer, blogger, and is organizing the GrowSmartBuziness conference and speaks on small business, social media and personal branding.

via washington.bizjournals.com

Shashi has a nice blog post in the Washington Biz Journal. It seems that pCamps are now interesting to the mainstream media. Nice!

Posted via email from Steve Johnson on product management

pCampDC: photos from Aug 28

If you weren’t at pCampDC, you missed some great presentations, discussions, and networking.

The pCampDC team of organizers did a great job. Registration was easy. Session started and ended on time. There was plenty of food and lots of hallway networking. A big hat-tip as well to Network Solutions who provided the venue and food.

Here I am registering with my daughter Christa and Pragmatic Marketing’s Graham Joyce:

Here’s a photo of my session on The Three Roles of Product Management:

Steven Fisher and I took home the awards for best presentation:

More photos from the event

Is there a productCamp coming to a town near you? See http://productcamp.org/

Posted via email from Steve Johnson on product management

Friday fun: getting ready for pCampDC

I'm preparing for pCampDC. 

I'll be there! And so will Graham. Will you? 

It's not too late to register.

Posted via email from Steve Johnson on product management

ProductCamp Austin Summer 2010

You’re invited to participate in the 5th ProductCamp Austin event, which promises to be better than ever – More Attendees. More Topics. More Networking! 

via productcampaustin0807.eventbrite.com

Join the good folks in Austin for their 5th product camp. Our own John Milburn is offering "What to do when Your Exec Team Just Doesn’t Get Product Management." This interactive session will discuss techniques that empower you to become more effective in dealing with executive push-back.

Posted via email from Steve Johnson on product management