I remember the first cell phone bill I received and I remember saying, "What is texting and who is doing it!!!" Oh how things have changed. While today's adults are sending 10 texts per day, teenage boys are sending 30 or more and teenage girls are sending over 100!
Do you know your personas? How do they learn about new products? How important is the quality/ brand/ feature set? What features can you omit and which are required?The class of 2014 has never found Korean-made cars unusual on the Interstate and five hundred cable channels, of which they will watch a handful, have always been the norm. Since "digital" has always been in the cultural DNA, they've never written in cursive. Dirty Harry (who’s that?) is to them a great Hollywood director. The America they have inherited is one of soaring American trade and budget deficits; Russia has presumably never aimed nukes at the United States and China has always posed an economic threat.
The class of 2014 has never recognized that pointing to their wrists was a request for the time of day. They don’t own watches and instead use their cellphones to tell the time.
