Marketing Apple: Secrets of the World's Best Marketing Machine: Apple iPhone 4 Recall? Or a chance to recall greatness?

I've already called Apple the World's Best Marketing Company.  But they now have a PR nightmare on a level they have rarely known.  It's now time to become the world's best company.

Ok, so Apple made a rare engineering mistake and the best marketing in the world won't change that fact.

So what do you do, Steve?

Simple.  You come clean.

via marketingapple.com

Steve Chazin has an inspired view of how Apple should address the current PR tsunami that is the iPhone antenna issue. It's bold; it's big; it's what Apple should do? But will they?

Post your comment on Steve's site. How would you steer Apple on this issue??

Posted via email from Steve Johnson on product management