Your escape from the Marketing and Selling Crisis of 2010 begins where it should - with some meaningful conversations with customers. No harm in that. In fact, customers always say they're glad I called and gave them a chance to help, and that they think more of the CEO for hiring me to do it.
Is your company having a Marketing and Selling Crisis? You do if you focus more on seller's issues than the buyer's issues. Kristin really knows her stuff. Read the whole thing!
