The effective marketer uses the language of the persona in all customer communication, not industry gobbledygook. The same should be true in hiring, right? Speak in the language of the "buyer" (candidate). But how often do you read job descriptions that do this?
The effective marketer uses the language of the persona in all customer communication, not industry gobbledygook. The same should be true in hiring, right? Speak in the language of the "buyer" (candidate). But how often do you read job descriptions that do this?
Finding the Right Product Manager
Posted via web from Steve Johnson on product management
Posted on May 26, 2010 at 01:10 PM in Industry News & Commentary, Tips & Tricks | Permalink