The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.
via changethis.com
David Daniels is the launch expert. His ebook "Is Your Product Launch Doomed?" is now featured on ChangeThis. If you're responsible for product marketing, you'll find the ebook a great resource.
