The Five Profitable Positions in any Marketplace

The five profitable positions for any market category are The Market Leader, The Second, The Alternative, The Boutique, and the New Category Leader.

via marketingtechblog.com

I think I'd've chosen 'Dr Pepper' or 'Sprint' as the Alternative and 'Cheer Wine' as the Boutique but overall, a very healthy look at positioning by category.
Which are you?

Posted via web from Steve Johnson on product management