On May 1, American Airlines will begin charging for a pillow and blanket set on all domestic flights, as well as those to or from Canada, Mexico, Hawaii, the Caribbean and Central America, according to American Airlines spokesman Tim Smith. The $8 charge buys a blue fleece blanket and an inflatable neck pillow that fliers can use in flight and keep for future use.
Source: http://www.cnn.com/2010/TRAVEL/02/09/american.airlines.blankets/index.html?hpt=T2
Meanwhile, Southwest continues to offer Bags Fly Free.
No doubt other airlines will follow American. I wonder why more airlines don't emulate Southwest?