The problem is simple. Marketers don't understand channels where you have to talk and listen at the same time.
and
The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad and take orders.
and
Your company has a chance to turn its email list into a two-way
communication. Except that most mass emails from companies are "do not
reply". "We want to talk to you," they say. "But we don't want to hear
back from you. Unless you want to place an order, and if so click here."
How much of your marketing is communicating AT people instead of WITH people?
Comments
Why marketers have trouble with full-duplex social technology
The problem is simple. Marketers don't understand channels where you have to talk and listen at the same time.
and
The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad and take orders.
and
Your company has a chance to turn its email list into a two-way
communication. Except that most mass emails from companies are "do not
reply". "We want to talk to you," they say. "But we don't want to hear
back from you. Unless you want to place an order, and if so click here."
How much of your marketing is communicating AT people instead of WITH people?
Why marketers have trouble with full-duplex social technology
Great quotes:
and
and
How much of your marketing is communicating AT people instead of WITH people?
Posted on August 12, 2009 at 07:25 AM in Industry News & Commentary, New Rules of Marketing, Product Marketing, Working with Marketing | Permalink