I was laughing over the 2009 Bad Usability Calendar when I realized that it was a one-page ebook. 12 usability mistakes illustrated on a single page with over 2000 downloads in under a week. David Meerman Scott has convinced me; I am a big believer in ebooks.
Nobody likes a hard-sell! How could you get your customers and non-customers to spread your message? Write an ebook! Explain the three or four (or 40 or 50!) things that you and your company know that others do not.
- Why product management is a strategic role, not a janitorial one. (Have you read my ebook on The Strategic Role of Product Management?)
- Why measuring ROI is not always a good thing as David explained in Lose Control of your Marketing! Why marketing ROI measures lead to failure.
- Why the "old way" of developing products is flawed, giving way for the Agile Manifesto.
How can you harness the power of the web to get customers to tell your message to their friends? (and she told two friends, and she told two friends, and so on and so on...)
