Win/Loss analysis is an extremely important activity yet is performed by fewer than 20% of product managers. Sales people either don't do win/loss or don't do it well. Companies who invest in win/loss find more process problems than product problems. Which is easier to fix? And who better to tell what we do right and wrong than someone who recently tried to buy?
Barbara Nelson explores win/loss analysis in her free webinar Why Are We Winning? Why Are We Losing? this Friday, February 8, 2008 at 10:00a PST.
