You are busy at the office — there are too many meetings and projects and can’t miss any of them. Your customers are located far away and travel budgets are tight. Your customers are too busy to talk to you. You don’t have any customers yet. Your sales staff doesn’t want you visiting customers. Sure, it would be nice to visit customers, but with all these impediments, it’s just not worth the effort. And besides, visiting customers isn’t that important anyways, right?
Sound familiar? Read more in Avoid excuses for not conducting customer visits on Jeff Lash's blog.
