Bob reminds us that saying no now means saying yes later. Why is focusing so hard?
Product manager: This product is designed for pharmacies in hospitals with more than 1000 beds.
Sales guy #1: I sold it to a radiology department
Sales guy #2: Oh, can I sell it to urgent care?
Sales guy #3: I have a customer with 500 beds.
Maybe that’s why 28% percent of product managers have the authority to reject contracts.
“But can’t you just say 'Yes' to everything?”
No.
