Kim Goodwin of cooper.com writes, "Although personas are essential design tools, we think some people may be losing sight of the fact that they're just tools, and tools with a specific purpose at that. Lately, we've been seeing a lot of gold-plated hammers--unnecessarily elaborate communication about personas--and some fundamental misunderstandings about the relationships among research, personas, and scenarios." Read more in Taking personas too far.
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December 11, 2006
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