Pricing is a mysterious thing. We talk about pricing in Practical Product Management and find that almost everyone has a point of view and a recent challenge with pricing. "Do I charge a lot or not?" "Should I do a site license?" "How about different prices by segment?"
Joel Spolsky explores the conundrum of pricing:
"You've just released your latest photo-organizing software. Through some mechanism which will be left as an exercise to the reader, you've managed to actually let people know about it. Maybe you have a popular blog or something. Maybe Walt Mossberg wrote a rave review in the Wall Street Journal. One of the biggest questions you're going to be asking now is, 'How much should I charge for my software?' "
Read Joel's strategies for pricing in Camels and Rubber Duckies.
