Gartner analysts April Adams and Andy Rolfe published a research report titled "
Marketing Essentials: How to Design a Successful Product Launch" and linked to my ebook "
Is your product launch Doomed" as a source. You will need to be a Gartner client to gain access to the Gartner report. My ebook is available at no charge and with no registration form.
Product Launch eBook sourced for Gartner paper
Posted at 09:43 AM in Industry News and Commentary, Marketing, Pragmatic Marketing, Product Launch, Product Management, Product Marketing | Permalink
Tags: b2b marketing, new product introduction, product launch, product management, product marketing