Launch Clinic

Dave gets a Mac

I'm playing right into Apple's strategy of world domination and quite honestly I'm enjoying the journey. This past weekend I bought a Mac Mini for the family and I am impressed with its elegance and simplicity. For me it's about not being the Nick Burns the Computer Guy of the Daniels family. I'm officially out of the tech support business.

I got there one slippery step at a time. First we got an iPod for my son. The next step was an iPod Touch. Next an iPhone for my wife which started with "why do I need one of these" to "did you know there was an app for that?". Next an iPhone for me. Then an iPhone for my son. We have an Apple store where I live and we've only been there once for help. Once, and it was for a minor issue which was resolved in minutes.

Our kitchen PC was getting on in years and it was time to replace it. So I went to Best Buy and while looking at desktop replacements a sales associate suggested I take a look at a Mac Mini. It was an easy decision and I walked out with a Mac Mini, a Magic Mouse and the super cool Bluetooth wireless keyboard. Setup was a breeze and everything works.

Treadmill marketing

The important work that product marketing managers and marketing managers do to help sell what’s on the shelf is hard work. Not too long ago someone who attended an Effective Product Marketing class I was teaching for Pragmatic Marketing made the connection for me of what it feels like that everyone can relate to. She said product marketing was a lot like running on a treadmill. She got a lot of mileage in every week but never seemed to get ahead. My Pennsylvania Dutch grandmother would say it another way - “The faster you go the behinder you get.”

Occasionally someone will walk by your treadmill and turn up the speed or increase the angle of difficulty. How’s the working for you? Doing the same thing over and over and expecting a different result is insanity.

Courtesy EMI Music