A product launch is a major undertaking for most organizations with the primary goal of creating sales velocity. Every important initiative has someone at the helm, organizing and driving the project to achieve the desired goals. A launch is arguably the most important initiative your company will do this year. Who do you have in charge of the launch?
This is the role of the launch owner and every product launch needs one. A launch owner is the project manager of a launch and drives the process to a positive conclusion. This is the individual who you designate to have the accountability for achieving your launch goals, aligning resources, and achieving results. He’s the superhero of launch. It’s not someone that herds cats and ensures deliverables are completed on time.
Learn more about planning and driving a successful product launch by attending Product Launch Essentials.
