Hype me up

I received an email regarding complimentary analyst reports from a big industry analyst firm you would recognize. What struck me are the report titles.  They have titles like:

• “Boost Website Traffic by 17%…”
• “Decrease by 70%…”
• “Activate 40% More…”
• “Achieve 42% Higher…”
• “Achieve 11% Lower…”
• “Improve Productivity by 36%…”

Are we that desperate or that naive to believe we can get those improvements by merely reading a report?

The answers to your business challenges aren’t a quick fix you get in an analyst report, they’re in the market. Get out of the building, ask questions and listen.

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