Lift Off into space and navigate your rocket through dangerous obstacles along the way. Create a path of destruction as you shoot through dust, ice, space junk, and an unknown substance called deathonium.
If you're gonna be in Moscow in late March, be sure to stop in at Product Camp Moscow. I won't be there physically but will be there in spirit. Sign up to give a talk, help with registration, clean-up; there're lots of ways that you can contribute.
The "Training Top 125" survey reveals that the average company dedicates 2.9% of its payroll budget for on-going training, while the top companies allocate 6.7%. Either way, training is a great way to get your team up-to-speed on the latest techniques.
Maybe it's time to send your team to one of the great seminars at Pragmatic Marketing. Learn more about product management, product marketing, roadmapping, agile, and launch. More at http://www.pragmaticmarketing.com/seminars
Great products are grounded in an understanding of market problems. Exploring the role of market and customer feedback in driving innovative products, Scott Blacker of Vovici and Steve Johnson of Pragmatic Marketing look at how research can support your product decisions. Which research tools are best for which steps of the innovation process? When do you use qualitative and when to use quantitative? And which customers do you listen to?
On Thursday, February 10th 2011 at 2 p.m. EDT, Vovici, the leading provider of intelligent online survey management and feedback solutions, and Pragmatic Marketing, the world's most popular product management and marketing training company, will explore the role of market and customer feedback in driving innovative products.
Be Market Driven: A Strategic Approach to Your Go-To-Market Activities
This interactive session will provide insights on determining what products, features and markets an organization should pursue. No matter what tactics are used in your Go-To-Market effforts (email, social media, blogs, SEO, SEM), attendees will be able to prioritize which strategies and critical activities to use to be more effective with outbound programs and products launches.
It's almost 2011 and many bloggers will start the year with their resolutions including:
I haven't been blogging lately but will post more often in 2011
What I plan to blog about in 2011
What do you want me to blog about in 2011?
I'll have a new look in 2011
Who cares? Don't tell me what you're gonna do; do it. Don't tell me your plans; show me through your actions.
Your readers don't care what you plan to do; they care what you're doing. It's not like most of us start the day on your blog. Instead we use a blog reader and read what's out there. We can't read what isn't posted. And we don't notice when you don't blog.
It's like the marketing team who argues that they should go to Geekworld because people will notice if we're not there. Wow! How's the center of the universe working out for you?
You're the only one that notices your absence.
"Do, or do not. There is no 'try'."--Yoda, Jedi philosopher.
Yet most marketing organizations today lack the technical leadership to fully harness this power. Previously, technology management didn't need to be a core competency of marketing. It was sufficient to rely on a hodgepodge of the IT department, outsourced providers and vendor consultants. The translation of a high-level marketing vision into its technical implementation was considered largely "in the weeds."
Here are three reasons why marketing executives should reconsider such a laissez-faire approach to technology.
With technology is such a key part of marketing, it is surprising how often I find marketing people with so little knowledge or understanding about technology. Scott Brinker does a good job of examining this problem and proposes a new role: Chief Marketing Technologist.
This past Saturday on a beautiful sunny day in Northern Virginia, about 70 people passionate about building great products came out for the first ProductCampDC. Hosted by Network Solutions in Herndon, VA the space was great for three parallel tracks of topics that ranged from mobile product innovation, three types of product managers, adventures in P&L and managing engineers.
Shashi Bellamkonda is director - social media & social media swami of Network Solutions LLC. Listed as one of Washingtonian's Top 100 Tech Titans, he is a self-described “Internet junkie” and prolific Twitterer, blogger, and is organizing the GrowSmartBuziness conference and speaks on small business, social media and personal branding.
If you weren’t at pCampDC, you missed some great presentations, discussions, and networking.
The pCampDC team of organizers did a great job. Registration was easy. Session started and ended on time. There was plenty of food and lots of hallway networking. A big hat-tip as well to Network Solutions who provided the venue and food.
Here I am registering with my daughter Christa and Pragmatic Marketing’s Graham Joyce:
Here’s a photo of my session on The Three Roles of Product Management:
Steven Fisher and I took home the awards for best presentation:
Join the good folks in Austin for their 5th product camp. Our own John Milburn is offering "What to do when Your Exec Team Just Doesn’t Get Product Management." This interactive session will discuss techniques that empower you to become more effective in dealing with executive push-back.