Pragmatic Marketing has taught the strategic role of product management and marketing to more than 60,000 professionals at 4,500 companies in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa. More than 10,000 have become Pragmatic Marketing Certified, the world's leading certification program for product managers and marketers.

The Pragmatic Marketing Framework

The Pragmatic Marketing Framework organizes thirty-seven essential activities required to bring a product from concept through development to market with a system that is easy-to-understand and implement—from strategic to tactical.

For the last 15 years, Pragmatic Marketing has seen many companies take this Framework and standardize their operations around it — posting copies on the wall in their offices and using it as a guide for organizing the company to become more market-driven. Everyone from product managers to developers to marketers to salespeople to senior executives seem to embrace these concepts as “the right way to do Marketing.”

Many comment on how aptly named the company and Framework are. They are, well, very pragmatic. These simple, proven techniques are organized in a way that makes everyone who embraces them more successful in what they do, every day.

Today, Pragmatic Marketing conducts hundreds of public and private seminars, onsite workshops, consulting projects, and many online events. Creators of the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, the company has been recognized three times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008) and named a Comerica Bank Arizona Company to Watch.