As a Product Manager, I struggle with the following question all the time:
“Where do great ideas come from?”
The question is born out a basic need that all Product Managers have…how to build a killer product roadmap that wows customers, creates new revenue channels and renders the competition obsolete. However, knowing where to go to find inspiration and what tools you can use to help glean insight can be challenging. Recently, Steve Johnson from Pragmatic Marketing and I hosted a webinar on The Role of Feedback in Product Innovation to address this question.
Scott expands on our recent webinar by exploring where product ideas originate. And what techniques are best for gathering those ideas.