Let’s assume (and this is a big assumption) that the company has the skills, internal experience and discipline to build version 1 of this more complex product. That’s great, but it’s only 1 part of equation. Let’s look at everything else that needs to happen:
If you build it, will they come? And if so, can you market it? Sell it? Support it? Saeed asks some challenging questions in this insightful post.