I recently posted a gallery of the 10 most common lies that customers tell. Most of those lies are, of course, directed at salespeople, since they are the main interface between a customer and the firms from whom a customer buys.
As I read over all those different lies, I realized that there was one unifying element that lay behind all of them: a lack of connection. Most people don’t hand their colleagues, friends and family a line of BS, because that would be a violation of a social contract.
Great article from Geoff James on connecting with customers. True for product managers as much as for sales people.