That’s why it’s totally ridiculous to “align” Sales and Marketing as if the two group were co-equal. The only real and practical alignment is for Marketing to step back, and respectfully ask the Sales team what they should be doing to help. Submission, not alignment.
Submit, you marketers!
Marketing is merely support for sales? Spoken like a truly clueless sales person. Join the stinkfest on BNet and add your own comments.