Your website is a great way of getting product information to your clients. Or is it? How much does your website generate awareness and product visibility? How easy is it to find relevant information?
Suppose a blogger or journalist wanted to write about your product or service. Could they?
In his new ebook, Real-Time: How Marketing & PR at Speed Drives Measurable Success, David Meerman Scott attempted to contact the Fortune 100 and here's what he found:
- Only 26 of the Fortune 100 have an email address for general media inquiries.
- 10 offered only phone numbers.
- 1 offered only a "contact us" form.
- And when contacted, only 28 responded in any way.
Product marketing managers and marketing professionals spend time and money on programs to generate awareness and leads. But why bother? It seems that only 28% actually want to hear from customers.
Many companies are still living in a one-way world. They promote; you buy. But for today's buyers, there are multiple steps between awareness and contract. A typical buyer wants to learn more about your company. They check Facebook and Twitter and blogs long before they engage with a sales person.
What is the social networking world saying about you and your product? If you're not there, someone else is leading the conversation.
What's the ROI on social media? Learn more in Real-Time: How Marketing & PR at Speed Drives Measurable Success