This week’s blog post is inspired by a reader who asks, “if we have a product that appeals to a wide swath of users — say, any small business owner — how do we narrow our focus?”
Here’s the secret: your Target Customer Hypothesis itself is not as important as the reasons why you came up with that hypothesis.
Nice piece by Cindy on the focus and insights that come from interviewing customers. Who is our target customer? Interview a few to refine your buyer and user personas.