Just over three years since introducing its first phone, Apple is now among the top five handset vendors on the planet, passing Research In Motion for the fourth spot, although still well behind the incumbents of Nokia, Samsung and LG. Research firm IDC noted Apple’s leap past RIM, based on reported third quarter sales.
Think you've got the market covered? Be watchful of a new contender who ignores the status quo and builds something that makes the others irrelavent. Amazingly (even to me, an Apple fanboi), Apple went from nowhere to #4 in only three years.
Cable lost an amazing number of customers to satellite. Many of us bypassed blue-ray to go straight to streaming. Amazon's Kindle doesn't really compete with B&N's Nook e-reader or Sony's PRS-505a; it competes with paperbacks.
Where's YOUR next competitive threat coming from?