Marketers have always struggled to connect programs with a measurable result, particularly return on investment (ROI).
Perhaps it's hard to calculate the value of social media because of company restrictions.
How are you aligning strategy and execution?
For help in aligning product management with strategy, see http://www.pragmaticmarketing.com/seminars/pragmatic-roadmapping
For help in aligning product marketing with strategy, see http://www.pragmaticmarketing.com/seminars/effective-product-marketing