Marketers have always struggled to connect programs with a measurable result, particularly return on investment (ROI).
http://socialmediatoday.com/jeremy-victor/177723/where-world-b2b-social-media-roi
Perhaps it's hard to calculate the value of social media because of company restrictions.
http://dilbert.com/2010-09-13/
And perhaps it's hard to align programs with strategy since it's sometimes hard to know what your strategy actually is! The goals of "Grow revenues by 20%" and "Be #1" don't really tell you anything meaningful.How are you aligning strategy and execution?
For help in aligning product management with strategy, see http://www.pragmaticmarketing.com/seminars/pragmatic-roadmapping
For help in aligning product marketing with strategy, see http://www.pragmaticmarketing.com/seminars/effective-product-marketing
