Being customer driven is great. Tap into the voice of the customer, and channel his wants and needs into compelling products and messages for rapid business growth, high profits, and stellar performance.
How can that be dangerous?
Simple- the wrong customer. You don’t tap into the voice of your TARGET customer in your TARGET market. And the ideal customer for you is often hidden in the silent majority- people who aren’t talking to you now because you aren’t talking about their needs, busy as you are talking to existing, different, customers.
The customer is always right... except when it's the wrong customer. As Scott Sehlhorst at Tyner Blain said, "We want customers to INSPIRE our product, not DEFINE them."