I purchased, downloaded and read REWORK today. Good, simple advice for starting a new business or rebooting your existing one.
My favorite quotes:
- When you don’t know what you believe, everything becomes an argument. When you stand for something, decisions are obvious.
- There’s a world of difference between truly standing for something and having a mission statement that says you stand for something.
- A business without a path to profit isn’t a business, it’s a hobby.
- You don’t make a great museum by putting all the art in the world into a single room. That’s a warehouse.
- Don’t shy away from the fact that your product or service does less. Highlight it. Be proud of it.
- ‘Easy’ is a word that’s used to describe other people’s jobs.
If you often think that conventional wisdom isn't for you, you'll appreciate the practical advice in REWORK.