When I started out in sales, a former boss of mine told that it was important to help as many people within our marketplace as possible. He said these should be small, easy things – acts of kindness or help, which didn’t take too long to deliver – but were hard to forget. It worked. In fact, it worked extremely well and has continued to do so for the past 24 years!
Jim makes a strong point about the value of giving--as part of selling and marketing. I've always believed in the power of Karma. Give now. It'll come back to you tenfold.