The effective marketer uses the language of the persona in all customer communication, not industry gobbledygook. The same should be true in hiring, right? Speak in the language of the "buyer" (candidate). But how often do you read job descriptions that do this?
I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone of their emails is all about them, them, them. Here’s what I keep seeing, various people marketing AT me.
When I started out in sales, a former boss of mine told that it was important to help as many people within our marketplace as possible. He said these should be small, easy things – acts of kindness or help, which didn’t take too long to deliver – but were hard to forget. It worked. In fact, it worked extremely well and has continued to do so for the past 24 years!
you need to create your own digital assets online that market your personal brand. You also need to take advantage of social networks such as LinkedIn, Facebook. I, as a hiring manager, for instance first does a Google search on a candidate’s name before paying attention to the resume in hand. I want to find out what comes up about the candidate online. This can be used to your great advantage if you create a great portfolio online.
The first ProductCamp DC is targeted to be held on a Saturday in September 2010. Below is a preview of the day's schedule and agenda. While this agenda features two concurrent session tracks, as we get closer to the event, depending upon participant confirmation, and session ideas and votes, we will determine if additional tracks are warranted.
I met you during a session this past February. Our company has an extremely Pragmatic-focused product management department [YAY!] and I wondered if you might have further book/course recommendations in the following areas:
You wouldn't want your kids to see one of the dwarves without his head on, would you? What do you think when you see clothes piled up on the floor in the stock room at your favorite clothing store? or over-flowing trash cans at a restaurant. Or a clerk who is "here to serve you" talking on a cell phone? What have you communicated?
And what do you think when you see "Repair Services: 51MAZ07"?
When you reveal your pick list, SKUs, or other internal jargon to the client, you're letting the audience see backstage.
That’s a good way to shut down someone who is trying to use sparse “I know someone who…” stories to second-guess a decision. But in general, it’s not true. The plural of anecdotes IS data – as long as you’ve collected them properly and challenged them rigorously.
PM leaders, such as VPs or Director of Product Management, worry about the health of their teams and processes, not just the health of their products. (See my recent post on metrics.) There’s a shortage of tools to help us evaluate how well we’re doing as PM organizations.