I've just started the new year by reading the new edition of The New Rules of Marketing and PR. Excellent so far! This new second edition adds updates on the latest trends for today's marketer.
- New case studies and current examples are included to illustrate the very latest in technology marketing .
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
Nowadays, customers get product information directly from your website, not from your sales people. Yet I continue to be astounded (okay, depressed) by the "old school" marketing that I see. Get a copy of The New Rules of Marketing and PR and share it with your product marketing and marcom team.