Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. Yet meetings and administrivia fill their schedules. What's needed is a challenge for product managers to visit customers with specific tasks and tips to get started.
Now that you've attended a Pragmatic Marketing seminar, you know the value of having market knowledge. What are you waiting for? Barb Nelson and I wrote an ebook, Effective Product Managers Know Their Market, to help you get started in your visits to the market. Download it now.