Five years ago, "first to market takes all" was all the rage. A common approach of the companies that survived the crash was a more balanced view where time to market is important but what is more important is that new products addressed a real need and are backed by business plans grounded in reality. Companies learned that innovative ideas are not enough. They need to screen them so that the limited resources available to develop them will be used effectively. To do this, companies have to set up processes for screening and processing ideas. This is where From Idea to Launch at Internet Speed by Catherine Kitcho comes in. Read Daniel Shefer's review of From Idea to Launch at Internet Speed.