For those of you debating (arguing, actually) over whether to have a registration form before a visitor to your site can see a demo of your product, you need to read Product Demo with Voluntary Registration Results in 23% Conversion Rate over at MarketingSherpa.
INTTRA is a B2B business selling an ecommerce platform for the ocean-shipping industry to old school buyers. The lessons learned from Ross Win, Product Marketing Manager, are good for all of us to learn, namely “23% of those who viewed the online demo filled out the voluntary registration form, creating new leads for their sales team”. Note that is they got to view the demo WITHOUT registering first and then offered their contact information voluntarily.
I hope Ross got a big raise.